News Broadcasting
India TV launches exclusive 24×7 yoga channel
Mumbai: India TV, a frontrunner in the CTV landscape and the sole news group with CTV channels in the country, proudly introduces a groundbreaking addition to its portfolio – the exclusive 24×7 yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feature exclusive content and insights from the renowned yoga guru, Baba Ramdev.
Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels. Viewers can immerse themselves in special sessions on yoga philosophy and education, delving into the rich history and principles of this ancient practice. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.
India TV’s move to launch this channel is a strategic initiative to bridge the gap between ancient Indian spiritual practices and contemporary lifestyles, offering viewers a platform to integrate these practices into their daily routines. The channel is dedicated to assisting viewers in leading healthier and more balanced lives.
India TV MD Ritu Dhawan expressed her enthusiasm about the channel launch, stating, “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”
Highlighting the significance of CTV in reaching a wider audience, Dhawan added, “CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base.”
With the addition of the yoga channel, India TV’s CTV portfolio now comprises five exclusive channels. The group ventured into the CTV landscape by launching India TV Live, India TV Speed News, and India TV Aap ki Adalat in August of the previous year. In October, it added ‘India TV Chunav Manch,’ a dedicated channel for 24×7 election updates. The channel will be available at India TV Live app.
India TV’s foray into the CTV landscape aligns seamlessly with the evolving news landscape, leveraging CTVs’ unique ability to combine the large-screen TV experience with the targeting and measurement capabilities of digital platforms.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
