News Broadcasting
India Today’s Aaj Tak TV makes debut
The India Today group’s TV Today flagged off its 24 hour Hindi news channel Aaj Tak on 31 December. The channel was launched by Law, Justice and Company Affairs Minister Arun Jaitley at a late night function. The Group has already invested Rs 600 million in the channel on state-of-the-art equipment and 18 bureaus across the country out of a total investment of Rs 800 million. The channel proposes to target the vast 14-15 million Hindi-watching Indian cable TV homes.
TV Today had a contract with DD till March 2001 to continue supplying it with its daily news and current affairs show Aaj Tak. The group however decided to withdraw from the DD platform much earlier.
In its new avatar Aaj Tak will extend its particular brand of news coverage to thematic programmes on issues such as health, lifestyle, bollywood, and information technology.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
