News Broadcasting
India Today Group announces special programming line-up for Bihar polls
NEW DELHI: The India Today Group has planned to launch an array of programming content produced exclusively for the upcoming Bihar Assembly Elections.
On Aaj Tak, there are six dedicated shows being aired: Hello Kaun – an interactive show on issues that impact Bihar, Election Express – an election travelogue, Swetpatra – detailed analysis of Bihar elections, Patliputra – the political history of Bihar, Kiska Hoga Rajtilak – a news-based election bulletin, and Bullet Reporter – which encapsulates the electoral journey through 10 constituencies with deputy editor Chitra Tripathi.
The media group’s English news channel India Today TV is also ready with a series of special programmes exclusive to the hotly-contested polls in Bihar. The line-up includes Bihar Express – a compilation of stories from the heart of the action; Ground Zero Bihar with anchor Rajdeep Sardesai – news stories from ground zero of the first elections since the Coronavirus pandemic; and X Factor which will tackle the hot-button issues in these elections.
Both Aaj Tak and India Today TV will have dedicated live bulletins in the morning on each polling day along with comprehensive reports from an on-ground team of reporters. The channels will be live from 5 to 10 pm on the last day of polling with their exit polls report. Counting day will be covered extensively with special programming from 6 am onwards.
On digital, an exclusive campaign Garv se Bihari is underway with which the brand is reaching out to the youth of Bihar through various celebrities and social media influencers. The campaign aims to evoke a sense of pride in not only being a citizen of the state but a responsible citizen as well. The influencers will discuss the importance of exercising the right to vote while ensuring everyone follows the pandemic protocols of mask, sanitization and distancing norms. The idea here is to drive home the point that being proud citizens means responsibility towards self, society and the state.
In print, India Today magazine is focusing on special analysis and in-depth features on why the Battle for Bihar matters, including profiles of key political personalities, SWOT analysis of the contesting parties, the colour of the campaign battle and what the outcome will mean for both the state and the country.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
