eNews
India congregates at Mipcom as TV industry grapples with streaming wars
CANNES: Mipcom 2025 opens its doors on 13 October in Cannes, and India is making serious noise. Whilst the global television and streaming industries thrash about in existential angst—wondering what they are, where they’re going, and whether anyone still watches television—over 10,500 participants and 330-plus exhibitors from more than 100 countries are cramming into the Palais des Festivals. Identity crisis? Not on India’s watch.
RX management, which runs this annual gathering, expects the gloom to lift the moment delegates start talking deals. And nowhere is the optimism more palpable than in the Indian contingent, which has arrived in force with more than 70 companies ready to do business.
Centre stage sits the Indian Pavilion—a sprawling 100 sq m affair rebranded as the Bharat Pavilion/Waves Bazaar. It’s a joint initiative between the Indian consulate in Marseilles, the ministry of information and broadcasting, and the Services Export Promotion Council. More than 40 Indian companies have piled in under its banner: animation studios, video service outfits, content distributors, post-production houses—the full ecosystem.
But the real heavyweights are flying solo. Eschewing the shared space, a formidable lineup of Indian firms have planted their own flags with independent exhibition stands: Animation Xpress, Amagi Media, Enterr10 Television (which runs the Dangal channel), GoQuest Media, JioStar India, One Life Studios, One Take Media, PowerKids Entertainment, Rajshri Entertainment, Rusk Media, Shemaroo Entertainment, and Zee Entertainment Enterprises. It’s a show of strength that reflects India’s growing clout in the global content economy.
Indian delegates hunting for content—whether licensing hit formats or acquiring finished programming—number more than 120 this year, a figure that underscores the country’s voracious appetite for fresh material and its ambitions as both buyer and seller.
Hiren Gada, chief executive of Shemaroo Entertainment, said he was returning to Mipcom after many years away and was “looking forward to some exciting meetings with international clients.” The veteran executive’s presence signals that even established players see renewed opportunity in the current market turbulence.
Siddharth Kumar Tewary, founder of One Life Studios, called the atmosphere “electric,” adding that his company was now positioning itself as a global multiplatform content and production services partner—not merely an Indian supplier, but a genuine international player capable of creating content for any screen, anywhere.
The Indian surge comes at a curious moment. Traditional broadcasters are bleeding viewers to streaming platforms – which are themselves struggling against the vertical and micro drama platforms and Fast services -trying to figure out sustainable business models. Studios are consolidating, mergers are multiplying, and nobody quite knows whether “peak TV” was last year or five years ago. Yet Cannes remains Cannes—a place where hope springs eternal and every conversation might be the one that spawns the next global hit.
As deals snap shut and pitches fly across the sun-drenched Riviera, sleepy Cannes has morphed once more into the pulsing nerve centre of the global content trade. Champagne corks pop, business cards change hands at dizzying speed, and somewhere in the Palais a Hindi-language crime thriller is being sold to a Scandinavian broadcaster who’s convinced it’s the next Squid Game.
Streaming uncertainty be damned. The curtain rises, the cameras roll, and India’s moment in the spotlight has arrived—louder, brighter and more confident than ever.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
