iWorld
IN10 Media Network announces its music business – Let’s Get LOUDER
Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.
With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.
IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”
Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”
She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”
On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”
From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.
The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.
The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
