iWorld
IN10 Media inks content partnership deal with ZEE5
MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, has announced its two-channel content partnership deal with ZEE5. With this partnership, ZEE5 users will have easy access to IN10 Media’s infotainment channel EPIC TV, and youth-centric, 24-hour music channel ShowBox.
With the integration of both these linear television channels on ZEE5 app, users now can watch the wide repertoire of content from EPIC TV’s diverse tales about India to ShowBox’s original and innovative musical programs anytime, anywhere.
EPIC TV’s eclectic library of high-quality, India-centric content comprises of leading marquee shows like Regiment Diaries, Raja Rasoi Aur Andaaz Anokha, Indipedia, Umeed India and more. It is the only infotainment channel available on ZEE5, adding new flavours to the platform’s existing content library of 100+ originals, movies, news and its brand-new gamification.
ShowBox recently ranked the fourth most-watched musical channel in the country (as per BARC Week 10-11 2020 data), offers various shows like ‘YO! Wassup’, an interactive show wherein viewers can send their picture to be displayed on the channel along with a message, ‘Swag Star’, a fun interactive chat show with known and budding artists, ‘Super hits with Drama Queen Swati’ a compilation of super hit songs with famous Red FM RJ- Swati, ‘Music Box Office’, a weekly show reviewing latest musical videos, and albums.
Commenting on the IN10 Media Syndication & Acquisition AVP Adita Jain said: “At IN10, our constant endeavour has been to make our unique bouquet of content available through various avenues and platforms for the users’ as per their preference. With an increasing number of people consuming content on-the-go, our association with ZEE5 reinforces our commitment of providing high-quality content with easy accessibility. Our vision is to truly utilize the digital space and continue to explore opportunities to expand our content offering nationally & globally.”
On the ZEE5 India business development & commercial head Manpreet Bumrah said, “We believe in providing content across languages, genres and clusters, as we aspire to be the super-app of entertainment. The larger vision at ZEE5, is to be able to build a rich repository of varied content across genres that makes a ZEE5 an investment for an individual to enjoy content viewing anytime, anywhere.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
