iWorld
Illusion Reality Studioz partners with Kunal Kohli for Ramyug
Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list – MX Player’s highly anticipated series Ramyug.
Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of Ramayana that uses modern technology in a never-seen before manner to narrate the epic. The MX Original series is also the first mythological web series that has been produced from the ground up and starts streaming on MX Player on 6 May.
Backed by Abhimanyu Singh, Illusion Reality Studioz has become the go-to destination for animation and VFX needs across industries, with some popular projects under their belt including the Mahayoddha Rama, Battle of Saragarhi 21 Sarfarosh, Vighnaharta Ganesha, ‘American Pie Girls’ Rules’ and ‘Sye Raa Narasimha Reddy’.
Illusion Reality Studioz, CFO and business head, Nitin Dadoo said, “Lately, there has been an increasing demand for quality content strengthened by advanced visual effects. At Illusion Reality Studioz, we aim to extend our services to create high-quality narratives across mediums. Ramyug is the first mythological show to hit digital screens and it gives us great pride to be in the premier league of creating game-changing and cutting edge content. We will continue to expand our visual effects division to support storytellers”
Contiloe Pictures was the first to pioneer real-time facial motion capture on the small screen. It has also received the National Award in the Best Animation Film category for the 3D animation feature Mahayoddha Rama. In March, Contiloe Pictures rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo.
“The team at Illusion Reality Studioz (Contiloe Pictures) has been reliable and extremely proactive, given the pressure of content, delivery, and time to present world-class visual effects. They have truly become a VFX – CGI outfit at par with the best in the world. The detailing in their work is immaculate. Their contribution to Ramyug cannot be described in words. From CGI to VFX, they have created memorable content and truly brought Ramyug to life”, filmmaker Kunal Kohli said about the association.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
