iWorld
ICC ties up with Twitter for World Cup 2015
MUMBAI: After their partnership at the ICC World T20 in 2014, ICC and Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.
Here are five experiences that cricket fans globally can look forward to.
ICC Cricket World Cup Timeline
A special ICC Cricket World Cup Timeline has been designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. There are two timelines, Tournament and Match, which will give fans an instant snapshot of the match with commentary, expert and fan tweets all coming through to a central point.
Users will also be able to tweet with the official tournament and match hashtags from right within this timeline. In a first for global cricket, there will also be a dedicated tab for photos, consumer video and Vine videos to give fans inside access to the year’s biggest sporting event. For mobile, this experience is available to all users who have updated to the latest version of the twitter app.
In addition to showcasing relevant tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action than ever before.
At every match, one tweet containing a question will be picked up by the commentators and asked to the winning captain live on global television feed during the post-match presentation.
#CWCDaily on Twitter Video
ICC is producing a special digital wrap-up of every single match day throughout the ICC Cricket World Cup 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans don’t miss out on any Cricket World Cup story. It’s a five minute show that will go out each evening with news and views from right across every element of #CWC15. Fans can get involved by sharing their views using#CWCDaily and interacting with the show.
Twitter Voting Card: #PlayOfTheDay
At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC. To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.
@ICC Twitter Account Phone Number
Tweets from the ICC are now just a missed call away for fans in India. They can dial 011-3049 6049 and get up to three Tweets from @ICC as SMSes every day.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
