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IBN Lokmat to launch by March; TG ‘aspirational’ audience

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NEW DELHI: IBN Lokmat, the Marathi news channel from the GBN stable, is all set to launch latest by March.

The channel is currently in its trial run and will launch as soon as the new facility in Vikhroli is ready and once the ongoing 360-degree training by US experts concludes, Nikhil Wagle, editorial director tells indiantelevision.com.

Wagle insists that the network created by IBN is unprecedented in regional journalism and includes 13 bureaux spread across the state, with 100 stringers, allowing “us to reach the last man in the village”.

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Wagle says he visited hundreds of journalism schools in the state and 2,000 students were interviewed; hence the editorial staff is representative of the entire state, not Mumbai-centric.

Lokmat is the biggest newspaper chain with multiple editions in the state, and the new company, IBN Lokmat News Pvt Ltd, owns the channel, but is a part of the GBN group, and hence, committed to the same standards of journalism as CNN IBN, Wagle explains.

Asked whether infotainment or even crude videos (of the kind seen on Hindi news channels) will also find a place on the channel, Wagle denies it, arguing that historically, the Maharashtrian news consumer has been more tuned to social values than those from the Hindi heartland.

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“That sort of news won’t be accepted here,” he says, adding that in any case, the company is committed to hard news that is of relevance to people.

Wagle reveals that the core content for IBN Lokmat would be driven by the aspirational aspects of Maharashtra’s economy today.

Sixty-four per cent of Maharashtra lives in urban areas, the highest in the country after Tamil Nadu, he says.

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“Every small town is trying to become a metro and larger towns are aspiring to higher status and this is the real issue today, so this aspirational aspect will be widely covered, along with traditional hard core news.”

With malls and cineplexes coming up, businesses expanding and the youth lifestyle changing rapidly, urbanisation and its challenges would also be a core issue on the channel.

Asked whether they would also include programming content like astrology, which has recently surfaced in IBN 7, GBN’s Hindi news channel, Wagle says, “There is no place for astrology in a news channel and the Marathi viewer is not interested. When they watch a news channel, they want deep-rooted investigative news.”

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There will be rural coverage as well, but Wagle says it will not just be sensational news of farmer suicides.

“There are different angles to showing something, and we are not chasing TRPs, so when we cover farmer suicides, we shall show all the angles that exist, not just the sensational aspect,” he said.

Rajdeep Sardesai, editor-in-chief of CNN IBN, says that the top layer of editors are the cream of Marathi journalism and will be totally driven by hard core journalism, saying, “Nikhil Wagle is no less a hard core journalist than any in the country, and so are most of the others, who all have a minimum of 15 years of journalism behind them.”

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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