DTH
IBM study predicts 23 per cent rise in new media sales
MUMBAI: The sales of media on the internet and cellphones are expected to rise 23 per cent over the next four years, according to a IBM study. The upsurge is largely driven by TV networks and film studios putting more of their content online.
IBM researchers estimated new media sales to grow at nearly five times the rate of traditional media. The biggest surge, they claim will come from the internet syndication of professionally produced programming, which is expected to jump 33 per cent to $25 billion.
The research cites examples of Walt Disney Co. offering episodes of hit prime-time shows “Lost” and “Desperate Housewives” for free on ABC.com and Sony Corp. offering a Star Wars-themed multiplayer game on its Web site.
The IBM report comes in the wake of Google Inc.’s stalled talks with U.S. television networks to provide TV show programming to online video service YouTube.
Media companies like Viacom Inc. and General Electric’s NBC Universal are making their programming more widely available on the Internet, but have failed to land distribution deals with YouTube over deal terms and copyright concerns.
Viacom in early February demanded that YouTube remove more than 100,000 video clips from the service.
Still, the internet syndication of traditional media companies’ programming will be a small part of the estimated $655 billion of annual media revenue in 2010.
The IBM report estimated the music industry will have lost a staggering $85 billion to $160 billion in revenue between 1999 through 2010. It also concluded that the music industry will have to sort out the legal fights regarding use of digital media.
“Doing nothing is not an option,” according to the report’s findings.The growth rates are on a compounded annual growth basis.”We’re not moving from black and white to color TV — from one steady state to another,” said IBM’s global media and entertainment strategy leader in an interview to the media last week.”We’re moving from an era of stability to an era of constant change.”
Growth rates are higher for new media businesses, but traditional media sales will still play the biggest role with estimated annual sales growth of 5 percent to $340 billion by 2010.
So called “walled communities,” or networks such as cellphone and cable networks that offer viewer-created programming and revenue from cable and satellite subscriptions and advertising, will rise by 10 percent to $240 billion by 2010.
‘New platform aggregators’ such as YouTube and MySpace, are expected to rise by 16 percent to $50 billion.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
