News Broadcasting
IBF meeting with 3AofI and Tam, Intam on as scheduled
The alleged TRP scam has literally become a case of the right hand not knowing what the left is up to. Chaos reigned when the TAM and Intam sample lists were systematically leaked by vested interests. Chaos reigns even today when efforts are being made to come to a consensus on the future course of action about viewership ratings.
First a meeting of the Indian Broadcasting Foundation with the Advertising Agencies Association of India (3Aof I) and the market research agencies was announced. Then it was called off if one went by press reports and news releases from the IBF.
Now apparently, the meeting is on and IBF members and rating agencies’ representatives are slated to meet tomorrow (14 September) as scheduled. This was confirmed by senior IBF members, and TAM representatives.
However, strangely 3Aof I officials had not been informed that the calling off of the meeting had been called off. “We have not been informed that the meeting is on,” said a senior 3Aof I official.
According to sources the IBF secretariat had earlier informed the 3Aof I that the meeting had been cancelled, but then the decision had been reversed.
We obviously have not heard the last of TRPs.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
