iWorld
IBC 2025: IMDb launches new entertainment datasets as streaming wars intensify
MUMBAI: IMDb is betting that entertainment companies will pay handsomely for insights into what 250 million monthly users are actually watching. The world’s largest film and television database will unveil four new datasets at Amsterdam’s IBC Show next week, marking its most aggressive push yet into the lucrative data licensing market.
The move comes as streaming giants, traditional broadcasters and content creators scramble for competitive advantages in an increasingly crowded entertainment landscape. Netflix, Disney+, Amazon Prime Video and dozens of rivals are spending billions on original programming, making data-driven content decisions more valuable than ever.
The new offerings include regional popularity rankings for the top 1,000 titles and entertainment professionals across North America, Europe, Latin America and Asia-Pacific, plus historical data tracking weekly rankings since 1998. Companies can slice the data by 13 individual countries, from the United States to South Korea—crucial intelligence as entertainment firms expand globally and tailor content for local audiences.
“Licensing data and insights from IMDb empowers businesses to make data-driven decisions,” said IMDb chief executive Nikki Santoro. The datasets draw from IMDbPro’s Starmeter and Moviemeter rankings, which track page views across the platform’s massive user base—a real-time barometer of viewer interest that predates actual viewing figures.
This granular approach to entertainment analytics represents a significant evolution from IMDb’s origins as a simple film database. The company now positions itself as an intelligence provider for an industry where a single misjudged content acquisition can cost hundreds of millions of dollars.
Studios, streaming services, airlines and electronics manufacturers are already using IMDb’s existing data to inform content acquisition strategies and investment decisions. Airlines, for instance, use popularity rankings to curate in-flight entertainment libraries, while streaming platforms analyse regional preferences to guide their international expansion strategies.
The company fulfils licensing through Amazon Web Services’ Data Exchange platform, making it easier for corporate clients to access the information. This integration with AWS—Amazon’s cloud computing arm—underscores the tech giant’s broader ambitions in entertainment infrastructure, complementing its Prime Video streaming service and MGM Studios acquisition.
Industry analysts suggest the timing is shrewd. As traditional television ratings lose relevance and streaming platforms guard their viewing data jealously, third-party metrics become increasingly valuable. IMDb’s dataset spans nearly three decades, offering historical context that newer analytics firms cannot match.
The four new datasets complement IMDb’s existing “Essential Metadata” and “Box Office Mojo” packages. The regional popularity data updates weekly, providing near real-time insights into shifting viewer preferences across different markets. For global entertainment companies, this granularity could prove decisive in programming decisions and talent acquisition.
Santoro will join a panel on women in artificial intelligence and media at the IBC Show on September 12th, alongside executives from Nvidia, Fabric and Backlight. The event, hosted by AWS at Amsterdam’s Apollo Hotel, reflects the growing convergence between entertainment and technology as streaming platforms battle for viewers’ attention using increasingly sophisticated algorithms and data analysis.
The broader implications extend beyond entertainment. As artificial intelligence reshapes content recommendation engines and production decisions, IMDb’s vast trove of user behaviour data becomes a critical resource for training machine learning models. The company’s datasets could help predict which actors, directors or genres will resonate with specific demographics—intelligence worth millions in an industry where hits and flops are often separated by razor-thin margins.
Non-profit organisations and software developers also license IMDb data, suggesting applications beyond traditional entertainment companies. Academic researchers studying cultural trends, app developers building recommendation systems, and marketing firms analysing celebrity endorsement potential all represent potential customers for IMDb’s expanded offerings.
Companies interested in licensing IMDb’s datasets can learn more at developer.imdb.com or arrange meetings by emailing imdb-licensing@imdb.com. With the IBC Show attracting thousands of industry professionals, IMDb’s timing appears calculated to maximise exposure during one of the entertainment industry’s most important networking events.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
