iWorld
IAMAI’s India Affiliate Summit gets underway on 25 Aug
Mumbai: The Internet and Mobile Association of India (IAMAI) is organising the seventh edition of India Affiliate Summit (IAS) on 25 August. The event will witness about 3,000 delegates from different spheres of the affiliate marketing industry including online publishers, bloggers, traffic sources, retailers, networks, and technology firms. Over 700 global companies and 50 exhibitors will converge at the conference.
Among the key speakers will be vCommission, CEO, Parul Bhargava; Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.
Some of the key topics of discussion at the summit will include ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.
According to reports, affiliate marketing continues to grow at 10 per cent year-on-year, thanks to the boom in online. Today, most of the brands and online marketplaces are partnering with the affiliates as they increase their bandwidth in the business of gaining more customers.
One of the keynote speakers, Parul Bhargava said, “India Affiliate Summit is an event very close to my heart – being the only affiliate/performance-centric event in the country. The event historically has experienced great brainstorming and networking by and with stalwarts of affiliates from our country who contribute to the global industry. Since the pandemic restricted our travels, it’s amazing to see how IAMAI is working so hard to ensure the affiliate industry comes together virtually every year with great insights on how affiliate trends are emerging.”
“Indian e-commerce has seen massive growth and a shift in consumer behaviour over the last two years,” said Rohan Bhargava. “With D2C brands gaining popularity, CashKaro and EarnKaro have witnessed the same trends in sales and high ROI we drive for our partners like MamaEarth, MCaffeine and Ustraa. Cashback, rewards and affiliate programs are definitely the place to be right now for real results. I am really excited to explore this further with other players in the space at the India Affiliate Summit.”
“Having the second-largest e-commerce market in the world and with digital shoppers increasing, India has seen immense growth in affiliate marketing in the last one-and-a-half year,” Admitad Affiliate India’s country manager, Neha Kulwal remarked. “With inventories like content sites, influencers, loyalty partners being capitalised by brands via affiliate marketing, it is imperative for brands to launch their affiliate programs to maximise growth. In line with e-commerce, other sectors such as fintech, online education, and many more have added affiliate channels into their advertising mix.”
“Affiliate marketing has become an integral part of our growth strategy and the event is a great platform to discuss ideas and best practices. The affiliate ecosystem in India is still at a nascent stage. As the ecosystem matures, media tie-ups could transform into strategic win-win business partnerships in the future,” added Aditya Satpute.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
