DTH
Iamai to organise digital summit later this month
MUMBAI: The Internet and Mobile Association of India (IAMAI) is organising the India Digital Summit 2007 on 18 and 19 January 2007 in New Delhi. This will look at the progress the internet and mobile are making.
The organisation notes that the internet has ushered in a quiet but definite revolution at homes, offices and cyber cafes in India and changed the way we look for content, communicate or undertake commercial transactions. Whether it is through the PC or the ubiquitous mobile device, internet and wireless based technologies are transforming the socio-economic fabric of India in ways that we never thought of before.
The combination of technologies and devices have for the first time thrown open the possibility of acting as a great leveler making it possible to ‘walk the talk’ on empowerment and inclusiveness. Communications, availability of content and commercial transactions are much more efficient. cost effective and pervasive due to these technologies.
The speakers at the seminar will include People Group chairman Anupam Mittal, eBay India chairman Avnish Bajaj, On Mobile CEO Arvind Rao, ACL Wireless persident Atanu Mandal and Connecturf MD and CEO Neville Taraporewala.
The first day looks at the internet. The topics are the driving forces of the Internet in India, how businesses can use it, what the net can offer and the role of the youth in driving net uptake. The second day looks at the mobile in terms of value added services. The speakers will look at what makes a successful mobile marketing company in India. then theer is the issue of forces that are driving adoption beyond metroplolitain cities.
The panellists will also look at whether the policy environment is right for mobile value added services industry.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
