DTH
IAMAI to kick off India Digital Summit on 18 January
MUMBAI: The Internet And Mobile Association of India (IAMAI), flagship event, the India Digital Summit is slated to kick off on 18 January in New Delhi. The summit will consist of a two day event.
According to an official release, the first day will focus on Internet and will address issues such as “What will drive the growth of Internet in India?, How to leverage Internet to E-nable businesses?, Is youth the driving force behind Internet?”
Meanwhile, day two will throw light on topics related to “Mobile Value Added Services (VAS) such as What makes a successful mobile marketing company in India?, How can mobile VAS be source of critical Information and Interactivity?, Will mobile payments change the rules of transaction?, Is the policy environment right for MVAS Industry?”
Commenting on the need for a Digital Summit president Dr.Subho Ray said, “The Summit this year will focus on two distinct areas: internet and related issues of current and future policies, communications tools and commerce; and mobile devices and connected issues of mobile value added services over two days”.
Much like last year, the Summit in 2007 would also have an array of speakers including:
– People Group chairman Anupam Mittal
– eBay India chairman Avnish Bajaj
– Info Edge Ltd founder and CEO Sanjeev Bikhchandani
– Makemytrip.com founder and CEO Deep Kalra
– Google India head sales & operations Sundarraman Kalyanraman
– Ministry of Communications and IT Joint Secretary Pankaj Agrawala
– Connecturf managing director & CEO Neville Taraporewala,
– Mouthshut.com founder Faisal Farooqui,
– MSN and Windows Media Live CEO Jaspreet Bindra,
– Zapak Digital Entertainment COO Rohit Sharma
– Pinstorm Technologies founder and CEO Mahesh Murthy
– Malayala Manorama COO Mariam Mathew
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
