News Broadcasting
Hunted VJs to do a take on Baywatch on MTV
Anything it does, it does with ishtyle.
Even a task as mundane as recruiting new veejays for its shows has been turned into a glitzy campaign by music channel MTV. The 14 finalists of its third MTV Hunt, launched over two months ago, will now appear on the channel in a special half hour reality show ‘Wannabe VJs Do Goa’, a la Baywatch. Till the selection whittles down to the final few, the finalists will also appear on the channel’s popular shows right through the ‘Wannabe VJs do MTV’ week that commences 24 June.
The finalists, says the channel, were chosen on the basis of their personality, passion for music, presence of mind, WQ (wackiness quotient) and sense of fashion and style from over 10,000 entries received over 10 weeks.
In conjunction with the initiative, the channel is also running a contest called ‘Viewer’ Voice’, in which viewers have to vote for the candidate they feel is most likely to be recruited as VJ. One lucky voter could get a once-in-a-lifetime opportunity to be a VJ for a day on MTV.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
