Kids
Hungamathon 2007 to kick off in January; Kolkata also to host
MUMBAI: Hungama TV is back with the second season of its unique property Hungamathon, which is slated to be held in January 2007. The mini marathon will be adding Kolkata to Mumbai and Delhi, where the event was held last year.
“Over 20000 kids ran in the Mumbai and Delhi Hungamathon last year and our expectations have risen even higher for the hunt this year! We plan to make Hungamathon 2007 one of the most fun-filled events of the year – one that kids will look forward to,” says UTV Sr. Vice President – marketing and corporate communications Siddharth Roy Kapur.
Hungamathon 2005 witnessed the participation of close to 20,000 kids across Mumbai and Delhi with eight brands that sponsored the event. This year the race is open to kids between 8-15 yrs. There are two categories, the ‘Masters’ for age group 8 – 12 years that would run 2.5 km and the ‘Blasters’ for the age group 13 – 15 years who would run 4 kms.
In its second season, an intensive school contact program covering 100 schools will be rolled out in the month of November in Mumbai, Delhi and Kolkata to ensure maximum participation. Application forms will also be available online on www.hungamatv.com.
Hungama TV has tied-up with sports association, Athletic Federation of India for Hungamathon 2007 to ensure appropriate adjudication for the entire event.
In addition, the channel has another reason to cheer as it completes two years this week, as per the latest tam data (TAM Period: 10 – 16 September 2006), Hungama TV has emerged as the number 1 channel in the kids space by a GRP of 153 and highest TVR growth of 28 per cent amongst all its competitors in the kids’ space, informs an official release.
“Innovative initiatives like ‘Hungamathon’, ‘Rasna Full Toss’, ‘Parle G Hungama Captains Hunt’, ‘Oral B John aur Kaun’ amongst others has helped us to successfully catapult Hungama TV to the number one spot amongst kids channels and hugely strengthen the channel’s brand equity in the last two years,” adds Kapur.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
