Kids
Hungama unveils free multi user gaming portal; targets 1mn users in first year
MUMBAI: Hungama, entertainment portal, content developer and aggregator has launched India’s first free multi user online gaming portal, www.gaminghungama.com. Hungama is targeting a registered user base of one million in the first year.
The games have a simple and easy to understand gaming interface coupled with a chat window. This allows the user to interact with his opponent as he plays a game, a first among gaming sites. Along with games the site also has the latest reviews of PC, console and mobile games from across the world, the freshest gaming news relayed using RSS feeds, a user forum and a downloads section, informs an official release.
Commenting on the launch of its latest offering in the digital space, Hungama CEO and MD Neeraj Roy said, “It is estimated that, the online gaming market in India is at $30 million, of which mobile gaming and internet based gaming contribute
$8 million each in revenues. It is being expected that by the year 2010 11 the software gaming industry will be $700 million in size and console, mobile and broadband or internet based gaming will each be one third of the pie and through
gaming, hungama we will be ready to meet this ever growing demand.”
“The prime focus of the site is to provide an engaging platform for the gamers across the world and our aim is to become the cle facto gaming portal in India within six months,” says Hungama creative director Carlton D’Silva.
The games are original concepts and are based on popular themes with titles such as Bollywood Squares, a hilarious take on Hollywood Squares, the American TV show. The other titles include Quick Et, a fast cricket game, Star Gaze, a Bollywood celebrity quiz game, Top the Class, a multi user game that can support over 500 users at any given point, adds the release.
“The site will be launched with multi user games to begin with which will serve as an educational exercise for the gamers that are not so used to multi user games. The games are kept simple in nature and at sometime in our lives played the physical form of the game. This makes it easier for the gamers to comprehend the games and quicker to get started. Post the initial push of multi user games; we will eventually release single user online and casual games,” adds D’Silva.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
