Kids
Hungama TV’s comedy band delivers good numbers
MUMBAI: Hungama TV has beaten the summer heat with new refreshing comedy shows launch this month in the band called ‘Ha Ha Hungama Band’. The comedy band has struck the right chord with viewers giving the channel GRPs of 116 vis-à-vis Pogo’s 102 in the C&S 4 – 14 SEC ABC Hindi speaking markets in week 15 (9 – 15 April). Cartoon Network still stands tall with GRPs of 198 in the same market.
The ‘Ha Ha Hungama Band’ that has shows like Doraemon, Gol Gol Gullam, Kochikame, Peep and Telematches contributed 60 GRPs in its launch week.
The latest Tam ratings, the channel claims, have revealed a consistent week-on-week growth in the channel’s market share, with shows like Amdriver and Kochikame topping the charts in their respective time bands.
What’s more, the channel also claims that it is the No. 1 kids channel in the key Mumbai market across SEC A, B, C in the C&S 4-14 category.
UTV COO Zarina Mehta said, “The Ha Ha Hungama band is a super treat to our viewers and will definitely bring relief to kids from the heat by replacing it with fun and laughter.. The consistent increase in GRPs reiterates the fact that our multi-genre programming appeals to a wide spectrum of audiences. This is essentially the product of a thorough understanding of what our viewers desire and our capability in delivering the goods.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
