iWorld
Hungama Play launches Season 2 of ‘Damaged’
MUMBAI: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, has launched the second season of its blockbuster Hungama Original, ‘Damaged’. Like the first season, Damaged 2 is a psychological crime drama with a strong female character at the helm of the story. This season features a new story with Hina Khan and Adhyayan Suman in the lead, and has an added thrill of supernatural elements. The show is directed by Ekant Babani and is now available to stream on Hungama Play and partner networks.
The season follows Gauri Batra (Hina Khan) and Akash Batra (Adhyayan Suman) who run a homestay together. While all may seem idyllic in their beautiful guest house, things begin to unravel when a little girl visiting the homestay goes missing. Investigations begin, suspects emerge and it is soon learnt that the disappearance is not an isolated event. As the prime suspects, Gauri and Akash’s twisted life comes under the scanner and their secrets soon become public. What are Gauri and Akash hiding? What are the strange noises that come from their house? Is Gauri hallucinating or is she really haunted by a ghost? In this sinister world of Damaged 2, nothing is what it seems and no one is what they appear to be.
Hungama Digital Media COO Siddhartha Roy said, “Hungama Originals have helped us create and offer content that is distinctive, differentiated and unavailable on the traditional medium. Damaged was the first original show that we launched and its innovative storytelling and strong characters were appreciated by the audiences, receiving over 32 million episodic views till date. With the second season of the show, we are pushing the envelope further by offering a unique narrative led by an exceptional cast. We are certain that the merit of our content combined with the strong distribution strategy will help us receive an even higher exposure than the first season.”
Started on 14 January, the show is available on Hungama Play, Hungama’s video on demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience over 150 million worldwide. Damaged 2 will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the series via Hungama Play on Mi TV.
Elaborating on the show’s concept, Ekant Babani, the director of the show said, “Damaged 2 is an interplay of psychological crime drama and supernatural. It keeps a strong woman at the centre of the story and will offer the audience an unconventional narrative with the perfect dose of drama, thrill and horror. It was a pleasure to work with Hina and Adhyayan, and wonderful to work with Hungama again. I am certain that the audience will enjoy the series as much as we enjoyed making it.”
Damaged 2 also stars Rahul Singh, Akansha Kadre, Sachin Parikh, Sapan Gulati, Amit Kumar Poddar and Anjana Nathan. It is produced by Alligator Media Productions along with Hungama Digital Media. Damaged 2 is now available to stream on Hungama Play and partner networks.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
