GECs
Hungama partners with JioTV; eyes domestic reach in India
Mumbai: Hungama has partnered with JioTV to expand its domestic reach in India. The partnership aims to expand Hungama’s reach in the country by leveraging JioTV’s large user base in tier II and tier III cities. With this partnership, Hungama gains access to a core Jio TV audience in the Hindi heartland.
With the wide-ranging bouquet of content from Hungama, JioTV can also offer more diverse and specially curated content to viewers. JioTV Specials provide access to the service.
The partnership gives JioTV subscribers access to 12 additional Hungama linear channels and 100+ hours of programming in Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam.
It also provides a selection of independent music in various dialects, as well as devotional content, ghazals, concerts, stand-up comedy, and award shows.
Hungama also provides access to rich and exclusive in-house original content, such as gossip, scoops, interviews, paparazzi, trailer launches, movie premieres, and reviews, on JioTV as part of JioTV Specials.
Together with the JioTV advantage, Hungama can reach millions of viewers in the heartland and is now available on the app, allowing Jio sim users to take their favourite content with them wherever they go.
Hungama digital media CEO Siddhartha Roy said, “We have tremendous trust and loyalty amongst audiences across India. Through this partnership, we are taking entertainment to a larger section of the audience, especially in tier II and III markets. Hungama’s partnership with JioTV strengthens our endeavour to widen our reach and make content accessible across demographic boundaries. We look forward to a long-standing business partnership with JioTV in our commitment to entertain India.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
