Kids
Hungama launches ‘Hungama Kids’ with 2000+ minutes of short-format content
MUMBAI: Hungama, India’s leading digital entertainment company has launched Hungama Kids, a platform for kids, parents and teachers to access content created and curated specifically for them. The destination will provide a comprehensive learning experience for children of all age-groups, teachers and parents by offering relevant and targeted content across diverse academic and parental topics. Hungama Kids’ library consists of over 500 videos in English and Hindi with new content added every day to ensure age-appropriate entertainment with ample academic opportunities.
The app provides a user-friendly interface with separate sections for kids and parents. The content is further categorized to suit the different needs of the diverse target audience – toddlers, school-going children, pre-adolescents and adolescents. Users get access to a universe of academic topics such as language practice, general knowledge, science, maths, social sciences and career guidance. This is in addition to infotainment videos covering nursery rhymes, bedtime stories, poems and more. Parents and teachers can consume counsel topics related to career guidance, parenting tips, pregnancy care, among other things.
Commenting on the launch of Hungama Kids, Hungama Digital Media COO Siddhartha Roy said, “We have continually worked towards crafting experiences that sit at the cusp of entertainment and technology. With Hungama Kids, we intend to address the serious gap that exists in the demand and availability of age-appropriate content and create an interesting educational experience for the audience. We are certain that the app will serve as the go-to infotainment destination and be appreciated by kids, parents and teachers alike.”
The platform provides parents a gamut of features that include a range of parental controls, no third-party advertisements and no in-app purchases. A single subscription of ₹ 30 per month or ₹ 299 per year will allow users to stream HD-quality content on mobiles, laptops and tablets.
Speaking about the platform, Hungama Digital Media Vice President Soumini Sridhara Paul said, “Parents, today, have to be cautious of the format, medium, and type of content that their children are consuming. The content on the app is curated to be kid-friendly. It is especially designed to educate in an engaging and interactive manner. Our extensive library houses all original content ranging across academics, infotainment, and counsel for children of all age-groups and their parents or teachers.”
Hungama Kids has been developed by D’Café. D’Café CEO Vineet Dhawan said, “One of the biggest challenges of digital entertainment is ‘content delivery’. There are multiple issues from poor bandwidth to low-end devices, more so in India, where the sheer size of the audience presents OTT operators with more than one end-user challenge. Hungama has established itself as one of the biggest entertainment destinations in India. We were absolutely thrilled to be a part of the launch of the Hungama Kids platform and were mindful of the fact that we owe Hungama’s users the best video streaming experience. With Hungama Kids where the content library is so varied, we have ensured that when a viewer logs in to the app, content discovery is easy. With our intuitive design, and user-friendly functionalities, we aim to enable Hungama Kids acquire new users faster and increase cross-screen engagement. We look forward to continued innovation and a collaborative relationship in the future.”
Available on Google Play Store, Hungama Kids is free to use for the first 24 hours, followed by a subscription fee of ₹ 30 per month or ₹ 299 per year
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
