Kids
Hungama announces its 20 TV Captains
MUMBAI: Hungama TV has announced the 20 TV captains who will eventually “decide” the programming of the channel. Kids from Bangalore, Lucknow, Indore, Kolkata, Delhi, Pune, Jaipur and Ludhiana figured in the winners list.
Kids will be an integral part of the decision making process, right from identifying the need for such a channel to creating and selecting its content. The 20 selected kids will visit Mumbai once every six months and also will be monitoring the programming from their home towns.
Hungama TV COO Purnendu Bose said, “The Captains Hunt is a definitive step towards the channel’s commitment to deliver quality multi-genre entertainment to Indian kids. It primarily seeks to give kids a platform to showcase their personalities.”
Bose added further, “The promotional drive will take off soon and will target children in their schools and wherever kids gather often, such as restaurants, kids shops, etc.”
“The other 20 who did not become captains will also be associated as part of the marketing strategy,” Bose added.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
