News Broadcasting
HTA beats seven agencies to bag HPCL accounts
Hindustan Thompson Associates (HTA) India’s largest advertising agency, has won Hindustan Petroleum Corporation Limited’s (HPCL) advertising accounts of Retail, LPG and Lubricants’ Strategic Business Units (SBUs) in a competitive pitch.
The other advertising agencies which pitched for the account were Mudra Communications, Lowe Lintas, Leo Burnett, Saatchi & Saatchi, FCB-Ulka, MaCann-Erickson and Madison Communications, an official release says. HTA has also won the Godrej Appliances’ refrigerators business and the Frito-Lay India account recently. The HPCL account and the Godrej Appliances’ refrigerators account will be serviced and managed from HTA’s Mumbai office while the Frito-Lay’s account will be serviced out of HTA’s Delhi office. The estimated billings of these new accounts amount to Rs 450-500 million annually.
These new business wins closely follow HTA’s award run where the advertising agency was named “National Agency of the Year” by the Calcutta Advertising Club. At the same function, HTA won 17 awards for various brand campaigns such as Close Up, Pepsi, Ford IKON, Horlicks, Spice Bangalore, Parry’s Confectionery and VLCC. Additionally, at the AAA Awards function in Mumbai last month, HTA walked away with 7 awards including the Gold award for the best TV spot for Close-Up, the release states.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
