Kids
Horlicks campaign makes the exam ‘bhoot’ vanish
MUMBAI: Exams can give nightmares and sweaty palms to some of the bravest kids. As exam fear inches closer, some of the tips put out by Horlicks should help both children and parents get over the ‘ghost’ of exams.
Horlicks launched a campaign called ‘Horlicks Exam Ka Bhoot Bhagao’ in 14 cities of India in January. As a part of this campaign, Horlicks had conducted interactive sessions in schools where students were provided with valuable exam tips and health tips to prepare better for exams.
The Horlicks ‘ Exam ka Bhoot Bhagao’ campaign has put out several tips that include how to beat distraction and concentrate better, exam tips for your learning style, techniques to sharpen your memory and maximize concentration and the D-E-T-E-R strategy to crack your exams.
There’s advice for the almost as nervous parents as well with pointers on how to support your kids during exams and important tips to care of the child’s health. Sample this advice from the campaign: D-E-T-E-R strategy to crack your exams D = Directions
Read the test directions very carefully.
Ask the teacher to explain any part of the test directions that you do not understand. Following directions helps you demonstrate what you know better.
E = Examine
Examine the entire test to see how much you have to do
Then break it down into parts that become manageable for you
T = Time
Once you have examined the entire test, decide how much time you will spend on each section. If there are different points for various sections, then plan to spend the most time on the sections which would make you earn maximum points
Planning your time is especially important for essay tests
E = Easiest
The second E in DETER reminds you to answer the section you find the easiest first If you get stuck on a difficult section that comes up early in the test, move onto the next question.
R = Review
Once you are done, review your answers and make them as complete and accurate as possible. Also make sure to review the test directions to ascertain you have answered all required items.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
