Music and Youth
‘Hoopr Smash partners with Turnkey Music
MUMBAI: Hoopr Smash announced its strategic partnership with Turnkey Music & Publishing Pvt. Ltd., an independent music publisher, founded and headed by seasoned music industry veteran, Atul Churamani. Through this partnership, more than 1250 tracks, largely English, from Turnkey’s catalogue, will now be available for licensing through the Hoopr Smash platform. This addition expands Hoopr Smash’s rapidly growing library to 20,000+ tracks, marking a significant milestone in making high-quality, international-standard English tracks more accessible and legally licensable for creators and brands across India.
With a legacy rooted in artist development and publishing innovation, Turnkey Music & Publishing has worked with international catalogues, domestic copyright owners, and independent singer-songwriters. Led by industry expert, Atul Churamani – who has played a key role in shaping Indian pop, music publishing and digital music in India – Turnkey focuses on curating high-quality English music across genres like soul, blues, indie rock, and pop. The label has built a strong identity through sharp A&R, a culture-first approach, and acclaimed initiatives like Paddy Fields, India’s first folk fusion festival. This partnership brings Turnkey’s globally-relevant English music catalogue to Hoopr Smash’s self-serve platform, enabling creators and brands to license world-class tracks legally and effortlessly; while ensuring fair monetization for artists and rights holders alike.
Churamani said, “Hoopr Smash is doing a great service to musicians and brands alike. With the amount of music being released every day, it has become challenging for brands to find new and appropriate music that is a fit for them. So we are extremely excited about partnering with Hoopr, especially as Gaurav Dagaonkar and his team have worked hard to get the Hoopr platform to where it is today, ensuring that musicians are compensated fairly for their work. In addition, Gaurav has been particular about engaging with the Indian Performing Rights Society as well, so that composers and lyricists also receive their share of royalties. Micro licensing is the new mantra for musicians and creators and we could not have asked for a better partner to help build a sustainable business for them.”
Hoopr co-founder & CEO Gaurav Dagaonkar said, “India’s content ecosystem is booming, but the independent music space has long lacked accessible, legal licensing options. With Turnkey’s diverse and globally-relevant catalogue now on Hoopr Smash, we’re addressing this critical gap while expanding our offerings meaningfully. Atul Churamani’s legacy in artist development and the music publishing space adds immeasurable value to this collaboration. Together we hope to create a future ready and transparent ecosystem where brands and creators license music in a responsible manner and artists receive fair compensation.”
Hoopr Co-Founder & CRO, Meghna Mittal added, “As the demand for English music grows across branded digital content, campaigns, and creator communities, it’s crucial that the music licensing infrastructure evolves to match the growing demand. Our partnership with Turnkey brings not just a rich catalogue of English tracks, but also decades of publishing expertise to the platform. Hoopr Smash’s real-time licensing, automated compliance, and intuitive discovery tools ensure that creators can access world-class music legally and instantly—while rights holders benefit from full transparency and control. This is exactly where tech, creativity, and fair monetization meet.”
With over 80,000 brands producing digital content in India daily, nearly 87 per cent of whom operate without proper licensing, the need for a transparent, ethical music licensing solution is more urgent than ever. This collaboration between Hoopr Smash and Turnkey directly addresses India’s ₹10,000 crore annual loss due to unlicensed music usage, by offering a legally compliant, scalable framework that benefits both artists and content creators.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
