A government-backed push to clean up licensing and pay artists fairly
500 plus licensed tracks empower brands and creators this festival season
Aims to add 1250+ English tracks to India’s growing music licensing marketplace'.
YRF and three hundred eighty artists back Hoopr Smash to legalise India’s music licensing scene.
New vertical aimed at driving music-led engagement; collaborates with Himalaya, ITC, and Myntra.