DTH
HGS shines bright as Nxtdigital and One bag top honours at BCS Ratna 2025
MUMBAI: When it rains, it pours and for Hinduja Global Solutions (HGS), the shower has been of accolades. Its media and broadband arms, Nxtdigital and Oneott International LTD. (OIL), have walked away with top honours at the 11th BCS Ratna Awards 2025, one of India’s most coveted forums celebrating media and entertainment excellence.
Nxtdigital, HGS’ digital content distribution platform, snagged the ‘Most Innovative Technology Provider’ trophy. At the heart of its win is the Nxthub model, a first-of-its-kind framework that has reimagined last-mile delivery. From India’s only Headend-in-the-Sky (HITS) platform to broadband and OTT, Nxtdigital has stitched it all into one integrated ecosystem. The result? Satellite-powered digital connectivity that now stretches across 4,500 pin codes, powering Tier 2, Tier 3 and rural India with digital TV and high-speed broadband.
Meanwhile, One Broadband among India’s top internet service providers was named ‘Best ISP Delivering in Rural India’. Its formula is deceptively simple yet deeply effective: aggregating local cable operators and last-mile owners through its Strategic Alliance Partner (SAP) model. This has enabled the brand “One” to deliver not just broadband, but OTT-ready services and AI-enabled customer support into homes and businesses beyond the metros.
“This recognition is more than a feather in our cap, it’s a responsibility,” said Nxtdigital media businesses CEO and HGS whole-time director Vynsley Fernandes. “It reaffirms our mission to build platforms that simplify access, scale with ease, and solve real-world challenges through innovation.”
For HGS, the wins come as it doubles down on customer-first strategies and scalable tech investments, bolstering its footprint across both bustling cities and underserved villages. At BCS Ratna 2025, the message was clear: whether beaming via satellite or streaming via fibre, HGS is scripting a connectivity story that’s as inclusive as it is innovative.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
