English Entertainment
HBO Defined launches campaign around ‘Game of Thrones’ new season
MUMBAI: As HBO Defined counts down to the premiere of the fifth season of the iconic TV series Game of Thrones, it has activated a unique virtual game to engage with the growing number of followers.
With the much-awaited new season of the adventure-fantasy series coming to Indian audiences exactly at the same time as its US premiere – 13 April at 6:30 am, and repeat telecast at 10 pm, the channel has elaborate plans to engage with its fans and followers.
For the first time ever, HBO Defined has launched a Game of Thrones micro-site, which will be the focal point of its online promotional strategy. With a view to riding the hype and play up the ‘fight for the throne’, the site features an artfully designed game. Fans stand a chance to win a seat at the preview screening of the season five premiere episode and exciting Game of Thrones merchandise by participating in the Fight For Your Throne challenge.
On FightForYourThrone.com, the channel plans to invite the fan to select his or her ‘army’ i.e. be one of the Starks, Lannisters, Targaryens or Baratheons. Then, with a stylised interface, the game entices the fan to delve in, either to battle against an opponent or go on a quest to earn gold – eventually seeking the grandmaster’s signature potions.
Furthermore, the channel’s virtual plans are unique as in addition to three quests of different levels, one can win a chance to play the next level in the real world. In this ultimate test, fans will vouch to complete real-life quests, almost like a scavenger hunt with intriguing clues. The big prize, i.e. the ‘throne’ has been positioned as a seat at an exclusive preview screening of the new season’s first episode.
HBO’s Fight For Your Throne campaign will not just rely on creative execution, but also a solid engagement through Facebook, Twitter, Comic Con and cross promo tie-ups, claims the channel.
HBO India managing director Monica Tata says, “Game of Thrones isn’t just a regular TV show any more, it’s become a cult brand with a passionate base of followers. We are always looking to provide fans with new and exciting ways to experience the show. Through Fight For Your Throne, we aim create an all-round experience would simply gratify the fan’s wait for the next series and spike curiosity among many others.”
English Entertainment
Warner Bros. Discovery shareholders approve Paramount deal
Investors wave through a $111 billion megamerger but deliver a stinging, if toothless, rebuke over half-a-billion-dollar goodbye packages
NEW YORK: The shareholders said yes to the deal. They said no to the cheque. At a virtual special meeting on Thursday that lasted barely ten minutes, Warner Bros. Discovery investors voted overwhelmingly to approve Paramount Skydance’s $111 billion acquisition of the company — and then turned around and voted against the lavish exit pay packages lined up for chief executive David Zaslav and his fellow outgoing executives.
Not that it will make much difference. The compensation vote is purely advisory and non-binding. The Warner Bros. Discovery board can, and almost certainly will, pay out as planned.
But the symbolism stings. It is the second consecutive year that WBD shareholders have voted against the executive compensation packages, and this time they had good reason. Zaslav’s exit deal is, by any measure, extraordinary. Under the terms filed with the Securities and Exchange Commission, he is set to receive $34.2 million in cash severance, $517.2 million in equity in the combined company, and $44,195 in continued health coverage — a total of at least $550 million. On top of that, Warner Bros. Discovery has agreed to reimburse Zaslav up to $335 million for taxes assessed by the Internal Revenue Service on his accelerated stock vesting, though the company says that figure will decline depending on when the deal closes. As of March 11, Zaslav also held $115.85 million in vested WBD stock awards — and last month sold a further $114 million worth of WBD shares.
Shareholder advisory firm ISS recommended voting against the compensation measure, citing “problematic” tax reimbursements to Zaslav and the full vesting of his stock awards.
Zaslav will be bound by a two-year non-competition covenant and a two-year non-solicitation of customers and employees after the deal closes.
His lieutenants are not walking away empty-handed either. J.B. Perrette, chief executive and president of global streaming and games, is in line for $142 million, comprising $18.2 million in cash severance and $123.9 million in equity. Bruce Campbell, chief revenue and strategy officer, will receive an estimated $121.5 million, including $18.8 million in severance and $102.7 million in equity. Chief financial officer Gunnar Wiedenfels is set for $120 million, made up of $6.6 million in cash severance and $113.1 million in equity. Gerhard Zeiler, president of international, will get $82.6 million, including $11.9 million in severance and $70.7 million in equity.
The deal itself, clinched in February after Netflix declined to raise its bid for Warner Bros., still needs regulatory clearance from the Justice Department and European authorities. Several state attorneys general are also weighing legal action to block it.
Senator Elizabeth Warren, Democrat of Massachusetts, was unsparing. “The Paramount-Warner Bros. merger isn’t a done deal,” she said after the shareholder vote. “State attorneys general across the country are stepping up to stop this antitrust disaster. We need to keep up this fight.”
If it does go through, the combined entity would be a formidable beast, bringing together Paramount Skydance’s stable — CBS, CBS News, Paramount Pictures, Paramount+, BET, MTV and Nickelodeon — with WBD’s portfolio of HBO, Max, Warner Bros. film and TV studios, DC, CNN, TBS, TNT, HGTV and Discovery+. Paramount has said it expects $6 billion in cost savings from the merger, which is Wall Street shorthand for mass layoffs on a significant scale.
The ten-minute meeting was presided over by chairman Samuel Di Piazza Jr., with Zaslav, Campbell, Wiedenfels and chief communications officer Robert Gibbs in virtual attendance. Di Piazza was bullish. “We appreciate the support and confidence our stockholders have placed in us to unlock the full value of our world-class entertainment portfolio,” he said. “With Paramount, we look forward to creating an exceptional combined company that will expand consumer choice and benefit the global creative talent community.”
Zaslav echoed the sentiment. “Over the past four years, our teams have transformed Warner Bros. Discovery and returned the company to industry leadership,” he said. “Today’s stockholder approval is another key milestone toward completing this historic transaction that will deliver exceptional value to our stockholders.”
Paramount Skydance struck a similar note. “Shareholder approval marks another important milestone towards completing our acquisition of Warner Bros. Discovery,” it said in a statement, adding that it looked forward to “closing the transaction in the coming months.”
The shareholders have spoken on the merger. On the pay, they were ignored before the vote was even counted.
