iWorld
Hari Om OTT offers free subscriptions at Maha Kumbh Mela 2025
MUMBAI: Amidst the sacred chants, the rhythmic clang of temple bells, and the timeless ritual of dipping into the holy Ganges, a new chapter in India’s devotional journey is being written.
What began decades ago with Doordarshan bringing the Maha Kumbh into Indian living rooms has now evolved into a digital revolution.
Have you ever wondered how ancient traditions meet modern technology? Hari Om, India’s first devotional OTT platform, is stepping into this celestial spotlight, offering free subscriptions to all attendees of the Maha Kumbh Mela 2025.
Set against the backdrop of Prayagraj’s historic ghats, this Maha Kumbh is unlike any other. Held after an extraordinary 144-year gap, thanks to a rare planetary alignment, the gathering promises to be one of the largest spiritual congregations in human history.
Hari Om’s initiative ensures that even those unable to attend can virtually partake in the grandeur, bringing the soulful experience of India’s most cherished spiritual festival to screens worldwide.
As the world converges in Prayagraj from 13 January to 26 February 2025, Hari Om OTT promises not just to connect hearts, but also to bridge tradition with technology, making the divine accessible to all.
Hari Om strives to connect India’s rich spiritual heritage with today’s tech-savvy audience. The platform features over 20 devotional shows, including popular titles like Shri Tirupati Balaji, Mata Saraswati, Jai Maha Lakshmi, and Jai Jagannath. Beyond streaming, it offers a comprehensive devotional experience, with features such as:
. Video and audio bhajans
. Animated devotional stories
. Live aartis from prominent temples
. Prasad booking services
. Donation options
. Spiritual podcasts
This user-friendly platform aims to be a one-stop destination for spiritual engagement, bringing devotion closer to the hearts of millions.
Hari Om founder, Vibhu Agarwal shared his excitement about the initiative, “We are thrilled to associate with India’s biggest festival, the Maha Kumbh Mela 2025. Devotees attending the Kumbh often seek cultural and religious content to preserve the essence of Sanatan Dharma. As a token of appreciation, we are offering free subscriptions to our platform, giving back to those experiencing this monumental cultural event in our country.”
Wouldn’t it be amazing to explore devotional shows and live aartis right from your device while participating in such a massive event?
The Maha Kumbh Mela exemplifies India’s spiritual and cultural richness. Hari Om’s partnership with the festival showcases how technology can enhance the traditional experience. The OTT platform enables devotees to carry the essence of the Kumbh back home, with its 24/7 access to prayers, bhajans, and stories of divine deities.
As millions gather on the ghats of Prayagraj to celebrate the Maha Kumbh, Hari Om is poised to become an integral part of their spiritual journey. This initiative highlights how faith, tradition, and technology can come together to create meaningful experiences.
Would you like to explore the divine at your fingertips? The Maha Kumbh and Hari Om make it possible.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
