Kids
Hallmark to strengthen bond with kids through new show
MUMBAI: Now preschoolers can have their very own playdate with some of their favourite Sesame Street friends every day. Featuring Ernie, Bert and Grover, Play With Me Sesame, an interactive half-hour series produced by Games Productions. In association with Sesame Workshop and Noggin, will debut on the Hallmark Channel on 1 October.
An official release informs that the show mimics a child’s playdate. In this manner it gives them lots of ways to play along and participate with their favourite Sesame Street Muppets. Each episode features newly created segments mixed with classic Sesame Street footage inviting children to engage in a specific activity. Play With Me Sesame will air Monday to Friday at 8 am and 3:30 pm, while on Saturday and Sunday it will air at 8 am.
Play With Me Sesame’s participatory approach aims at helping young children prepare for school socially, emotionally, and intellectually. The on-air activities support children’s creativity and individual expression. In addition, they stress the fundamental concepts critical to learning how to read, and to do math and science, the release states.
Ernie’s segment Ernie Says (a la “Simon Says”), gets kids playing along right from the start. Bert invites kids to work on the computer, creating oatmeal art and matching and sorting socks. And Grover’s Move and Groove with Grover gets kids singing and dancing to classic Sesame Street songs.
Hallmark Asia Pacific’s sales and business development VP Simon Lai added, “We recognise that parents everywhere see the need to prepare their pre-schoolers for primary education. Play With Me Sesame’s interactive approach will satisfy the needs of today’s parents in ensuring the best for their children.”
Sesame Workshop’s VP global television distribution Jennifer Monier-Williams said, “We are thrilled to be able to deliver a new, interactive way for kids to laugh and learn. We are especially pleased to have the series debut in France, Spain, and throughout key Asia markets where we continue to grow the Sesame brand. Play With Me Sesame is an extension of Sesame Street’s long tradition of encouraging children to share, cooperate, and have fun doing it.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
