GECs
Hallmark in tie-up for workshops in 600 schools
The Hallmark Channel, using the platform of the popular programmes like Sesame Street, Scholastic Clifford and Caillou on its Kids Block, has teamed up with well-known publishing house Scholastic India Ltd to organise in-school educational workshops for children in over 600 schools in India.
Branded “Hallmark Kids @ School”, this activity, which recently kicked off in Mumbai, will over the next six months cover schools in the five key metro cities and 15 mini metro cities in India, according to a company release.
Commenting on the launch of these new initiatives, Terence Yau, VP and Managing Director Asia Pacific said: “These shows promise to take kids across the country on fantastic, magical new adventures every day of the week. Viewer feedback reaffirmed our belief that Hallmark is best suited in providing programming for kids and is viewed as a natural extension to our core brand values – the values of Life, Love and Learning.”
The Kids Block is a morning and afternoon block of children’s programming and has recently launched a dual English and Hindi feed. The Kids Block airs 7 – 8 am in the mornings and 4 – 6 pm in the evenings on the Hallmark Channel. Sesame Street, the world’s number 1 rated programme for kids, airs daily at 7 am, weekdays at 4pm and weekends at 11 pm; Scholastic Clifford airs every weekday at 5 pm while Caillou airs every day at 5:30 pm, the release states.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
