eNews
Half of video production may see greater RoI migrating to IP
MUMBAI: Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry’s business change network, launched the industry’s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, “The Business Benefits of IP Production.” The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.
Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:
● IP Distribution: Companies with internet-first distribution services, OTT
● Live Streaming: Companies distributing live content across devices and social
platforms
● Single Camera Shooting: Companies accessing on-site footage via the cloud
● Media Management: Companies managing, moving and storing media
● Cloud Playout: Linear TV stations adopting cloud-based services
The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.
“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP Managing Director, Mark Harrison.
“Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.” “As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take
advantage of IP benefits immediately or incrementally as needs change over time.”
Ooyala and the DPP will host a special NAB morning event on Tuesday, 25 April at 8am PST in Ooyala’s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS.
Built with superior analytics capabilities for advanced business intelligence, Ooyala’s solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia).
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
