I&B Ministry
Gujarat blacks out PTV
For two months, the Indian government has dithered on the issue of a ban on the state-backed PTV. Within two days of the Gujarat riots, however, the state government has clamped down on the telecast of Pakistan TV, to prevent the spread of “misinformation”.
Officials have been quoted as saying: “PTV is indulging in a gross disinformation campaign. Allowing the beaming of such programmes would be detrimental to the efforts to restore communal harmony.” The channel has consequently been blacked out since Sunday to prevent any further biased news spreading in the strife-torn state.
The state government however has also not taken kindly to the Prannoy Roy-promoted NDTV’s coverage of the situation and has responded with an arbitrary ban order on Star News from 2 March, using the state government’s discretionary powers. The channel has been beaming images of violence on the streets of Gujarat, and commenting on the absence of police personnel in the most-affected areas. Terming it as “instigative” journalism, a piqued chief minister Narendra Modi reportedly told media, “A television channel has been showing inflammatory visuals and reporting inaccurately. According to a rule, no community should be named. One channel has been blatantly naming communities.”
Roy has responded to the charges by saying: “As far as I know, all news channels and not just NDTV were asked to stop telecast on riots from Gujarat. However, that decision was never implemented and the telecast from there has been restored.”
The chief minister has stuck to his guns maintaining that Star News has been showing provocative visuals and instigating people with reports of scant police presence on the streets of several cities in Gujarat.
It is still not clear though whether Modi’s orders to ban Star News have been carried through.
I&B Ministry
I&B ministry drives nearly 40 per cent of Rs 526 cr government ad outlay
Audio-visual spending jumps 39 per cent as print budgets shrink by over 40 per cent
NEW DELHI: The Union government sharply overhauled its advertising playbook in FY25, pouring money into audio-visual media while cutting print advertising by more than 40 per cent, according to ministry-wise expenditure data tabled in the Rajya Sabha.
Total government advertising spend across print and audio-visual media rose 6.5 per cent year-on-year to Rs 525.90 crore in FY25. But the topline increase masked a decisive reallocation of budgets. Spending on audio-visual media surged 39.1 per cent to Rs 406.12 crore, while print advertising collapsed to Rs 119.78 crore from Rs 202 crore a year earlier.
As a result, audio-visual platforms accounted for 77.2 per cent of total government ad expenditure, up from 59.1 per cent in FY24, underscoring a structural shift in how the state communicates with citizens.
The ministry of information and broadcasting was the single largest spender, accounting for Rs 208.35 crore, or nearly 40 per cent of the total outlay. Almost its entire budget Rs 205.13 crore, was directed towards audio-visual media, with print allocations slashed to just Rs 3.22 crore, down 92.9 per cent year-on-year.
The ministry of consumer affairs, food and public distribution ranked second, spending Rs 42.51 crore, virtually all of it on audio-visual platforms. Its AV budget ballooned more than eight-fold from Rs 4.90 crore in FY24, pointing to intensified public messaging on food security and consumer protection.
Together, the five biggest spenders: information and broadcasting, consumer affairs, defence, finance, and health and family welfare, accounted for nearly two-thirds of total government advertising expenditure.
The defence ministry stood out as an exception, retaining a print-heavy strategy. Nearly two-thirds of its Rs 31 crore ad spend went to print, with newspaper and magazine advertising more than doubling year-on-year, likely reflecting recruitment drives and ceremonial announcements.
For print publishers, the retreat of government advertising represents a fresh blow. Several ministries all but abandoned newspapers. The power ministry cut print spending by 95 per cent, environment and forests by 94.7 per cent, while the finance ministry reduced print allocations by nearly 70 per cent.
Meanwhile, television and digital video platforms emerged as clear winners. Health and family welfare more than doubled its AV spend to Rs 21.50 crore, agriculture raised its allocation to Rs 16.87 crore, and communications and IT quadrupled its budget.
Social media and digital platform advertising also gained traction. Spending rose to Rs 9.85 crore in FY25 and is budgeted at Rs 14.06 crore in FY26. Under the Central Bureau of Communication’s Digital Advertisement Policy, 2023, LS Digital and Interactive Avenues dominated allocations, with LS Digital alone receiving Rs 5.31 crore in FY25 and a sharply higher Rs 13.43 crore in FY26.
Media buyers say the numbers reflect a permanent recalibration rather than a one-off adjustment, as ministries prioritise reach, targeting and measurable outcomes, advantages print struggles to match.
