Kids
Gubbare to premiere its first 3D show ‘Roro Aur Hero – Bhoot Mast Zabardast’
Mumbai: As summer vacations are just around the corner, IN10 Media Network’s kids entertainment channel Gubbare is all set to launch an inventive and laughter-filled original. To entertain its target audience, the channel will present the premiere of its first 3D show “Roro Aur Hero – Bhoot Mast Zabardast.”
The show will air everyday starting 24 April at 12 pm-5 pm on Gubbare in Hindi, English, Tamil, and Telugu.
With the exclusive launch of the show, the channel will enter the metaverse to give children an experience to be part of the magical world. It will allow users to create virtual avatars and enter the space and enjoy the title song video along with show characters. The viewers can also engage with the show via special games, filters, and gifs created around the theme.
Keeping in mind the changing content consumption pattern, the show will also be available on the network’s OTT platform Epic On.
With this show, Gubbare forays into the naughty-magical-friend genre. The show revolves around a ten year old mischievous boy Roro and his twelve year old “ghost” friend Hero. As Roro attracts problems and gets into complex situations, Hero comes to his aid as a goofy saviour, who uses his powers to make things easier but instead makes the situations messier! The two come together as a ‘zabardast’ duo to get out of the chaos.
Speaking about the show, Gubbare AVP-content Brian D’costa said, “After the launch of our first original, Akki Jaanbaaz, in the action genre, we wanted to strengthen our character-verse. “Roro Aur Hero – Bhoot Mast Zabardast” will be our first-ever 3D show that will add a new genre to our library. At Gubbare, we always try to raise the stakes.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
