Factual
GST fails to spoil Food Food’s party
MUMBAI: When largely all television channels were struggling in the aftermath of the goods and services tax (GST) implementation, Food Food channel remained insulated from all the brouhaha. Celebrity chef and promoter Sanjeev Kapoor, speaking to Indiantelevision.com, said that the channel he co-founded saw no adverse impact of the tax that has been the bane of existence of many media companies.
The food content channel is run by Turmeric Vision Private Ltd, a joint venture between Kapoor, Astro Overseas Ltd and Mogae Consultants.
“Bigger channels might have been impacted but not us,” he said. Food content is always on people’s minds even as male viewership has been increasing as the taboo of men entering the kitchen is fading away. “The primary viewership today isn’t always female. There is great interest from the male audience, too, which wasn’t the case earlier.”
Unlike other content such as automobiles or sports, food is a universally loved topic. Everyone relates to it and food lovers will especially gobble it up. He said that India had three types of entertainment preferences–Bollywood, cricket and food, which wasn’t very hot until recently.
According to media reports in 2016, the network saw an investment of around $30 million (around Rs 180 crore) and had incurred operating loss, which kept reducing year-on-year. The company achieved break even in financial year 2016-17. “We are confident that 2018 will be far better than 2017,” he said.
Kapoor dismisses the idea of constantly thinking of improving a channel’s ratings and repackaging shows in order to ramp up viewership. Instead of calculating the impact via ratings, the channel focuses on reaching relevant homes. “If we want to be in the top of ratings chart, we will have to create the next Naagin of food and we don’t want to do that. We want to stay focussed on our content, which is more trust centred. So, the ratings are relatable for general entertainment channels (GECs) but our relevance is towards more advertisers.”
Digitally, Food Food looks at recipe-based content while TV is all about storytelling. Although Kapoor admits that over-the-top (OTT) platforms are important, the channel doesn’t have any app-specific content yet. Instead, the channel’s social media is very active. Moreover, Food Food has associated with SonyLiv and Jio for providing live shows to the platforms; in three months, Kapoor said, the company will analyse the results and decide the future roadmap. Partnerships with two more undisclosed OTT platforms are on the anvil.
Food Food was the first channel to go high definition (HD) in India. The channel is aware that standard definition (SD) is still more prevalent in the country and, therefore, also distributes its content in SD.
Food primetime is 1 pm to 5 pm and 8 pm to 11 pm. Kapoor believes that in the food genre, it is not the celebrity chefs behind the channel’s success but is the channel that makes the chef a star.
Food Food already has presence in the US (Dish Network), Canada, the UAE and Qatar and owns the IP rights to over 2600 hours of programming. It has also syndicated around 1000 hours of programming internationally to the likes of airlines, news channels in South India and to Colors in the US.
Also Read: Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport
Food content dominates viewership on lifestyle channels
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
