GECs
“Govt needs to look at broadcast as an important sector”: Uday Shankar
MUMBAI: It was in September that Star India’s Uday Shankar was once again handed over the reins of Indian Broadcasting Foundation (IBF), and since then, he has been working on a three-point agenda.
Says the man who has been very vocal about his views on digitisation in India, “When you are heading an organisation like IBF, there are three things that we all need to look at. First and foremost is digitisation. It is the most fundamental thing that the industry requires and so we need to ensure that we engage with government and put the digitisation road map back on track.”
The second is the carriage fees for both big and small channels, particularly for niche channels which are dying under the weight of this. He points out that the investment done by niche channels on content is totally destroyed because they don’t have the money. “Most of them are going bankrupt and carriage fee is the single biggest destructive influence on the industry. The key objective of digitisation was that it would expand carriage capacity and the carriage fees will get substantially reduced or would go away. That has not happened. We need to work on that,” he says.
Thirdly, the foundation needs to make sure that the new government looks at broadcast as an important sector. “The government is genuinely reviewing it also,” he adds.
The view at the IBF , currently, is that broadcast will play a huge role in the Narendra Modi government’s agenda of creating more jobs, creating more opportunities, entrepreneurship and wealth for people. “We as IBF want to take the plan to the government and tell them the way we can carry forward the government’s agenda,” says Shankar.
With a view to benefit the industry and the customer, the foundation aims to work closely with all its synergies as well as other bodies like BARC India.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
