DTH
Government to address DTH issues with legislation
NEW DELHI: Even though the government said today that it is planning a legislation to address concerns relating to DTH services in the country, it avoided a direct answer to a question on the information and broadcasting ministry’s competence to judge financial aspects of such a venture.
Replying to supplementary questions during Question Hour in the Rajya Sabha (Upper House) today, I&B minister Jaipal Reddy said the government has already strengthened the mechanism for monitoring DTH programmes and is considering maintaining a record of the programmes rather than asking TV channels to furnish it.
In certain quarters concerns had been raised over DTH services in the country, especially those relating to security and availability of pornographic content through such a service.
According to the minister, existing DTH licence conditions for setting up and operating DTH service in India contain adequate safeguards with regard to the carriage of undesirable content.
The terms and conditions of the licence agreement, inter alia, make it obligatory on the part of the DTH licencee to adhere to the programme and advertisement codes as laid down by the I&B ministry, Reddy informed fellow parliamentarians.
He said the use of DTH service for anti-national activities would be construed as an offence punishable under the Indian Penal Code and applicable law and will attract immediate termination of licence.
In reply to another question, Reddy said the ministry will also “dust up” the file on Broadcasting Authority bill that was prepared some seven years ago, reports PTI.
However, to a specific question on Space TV, which alluded to a prolonged delay in granting letter of intent for a DTH licence, Reddy in a written reply avoided making any direct reference to the competence of his ministry to judge the financial aspects of a DTH venture, something that is done more competently by the finance ministry.
To another question, Reddy said four parties had applied for DTH licence. While ASC Enterprises had been given the licence, the application of Space TV, a joint venture between the Tatas and a Star Group affiliate, is at an advanced stage of consideration.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
