iWorld
Google’s new tool helps keep a tab on rising TV users
MUMBAI: Google recently launched a series of tools in Display And Video 360. It comes as a sigh of relief for digital media buyers as it makes it easier for them to discover and secure ad inventory on high-quality streaming content.
According to data, Display and Video 360's connected TV available inventory surged by 75 per cent in April from the previous year.
"This doesn't include YouTube and YouTube TV, which over 100 million people watch on their TV screens each month in the US. Even now, as stay-at-home restrictions are being lifted, connected TV usage remains well above pre-Covid2019 levels," Google said in a statement.
The platform had created a dedicated TV section in the maketplace specifically for publishers and inventory that let them reach TV audiences across devices.
People can easily discover deals with available publisher inventory.
"Additional filter options let you search by geo or streaming device type to quickly find the right partner for your campaigns," informed Google.
One can send request for proposals (RFP) to publishers directly from the dedicated space.
"We'll be rolling out this new interface throughout the next few weeks. In the future we will also be adding national linear TV broadcast and cable networks as well as local TV stations to this section in Marketplace," informed Google.
The platform also mentioned that it is making YouTube Select's dedicated streaming TV lineup available to Display and Video 360 buyers in the US.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
