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Google, Atas in archive tie up
MUMBAI: The world’s most valuable media company Google and the Academy of Television Arts & Sciences (Atas) Foundation have announced a tie up.
The deal will make Atas’ archive of American television interviews available for free viewing on Google Video. This historic collection includes interviews with Alan Alda, Dick Wolf, Steven Bochco and many of television’s greatest actors, writers, producers, directors and others.
Atas states that its archive of American Television is probably the most diverse, complete and fascinating resource of its kind. The stories are told through the eyes of the creative geniuses – in front of and behind the cameras – who shaped and continue to shape television into the most powerful medium in the world.
Atas Foundation chairman Steve Mosko, said, ” The Academy of Television Arts & Sciences Foundation is on the future’s forefront, bringing more television to the web with Google. Google has been fantastic. They learned of our need to make our interviews more accessible and stepped up to make it happen. This relationship is a perfect marriage of irreplaceable content and one of the most powerful delivery systems in the world.”
Today, the first 75 of the 284 historic films (which equals to about 240 viewing hours) can be watched on Google Video at http://video.google.com. The collection includes a virtual “who’s who” from the past 75 years of television.
The list of actors, producers, show creators, writers, artists, journalists and directors includes actors Ossie Davis, Michael J. Fox, Angela Lansbury, William Shatner of Star Trek fame and James Garner. Producer/Creators that are featured include Dick Wolf, Dick Clark whose company prodfuces the Golden Globe Awards and Carl Reiner
Today, if a user enters the query [academy of television] into the Google Video search box at http://video.google.com they will see a results page featuring the first 75 interviews from the Academy.
Google Video VP product management Susan Wojcicki says, “This important archive has found a home on Google Video where anyone in the world whether it’s a student, aspiring actor or historian can have immediate and free access to this cultural asset. Today we are demonstrating how the Web can help to distribute all kinds of content that may not have otherwise been widely available. We’re happy to join with the Foundation to preserve the rich history of television by showcasing the individuals who pioneered the medium.”
Television Academy Foundation executive director Terri Clark says, “We are very excited to be working with Google Video to help us unlock these interviews and make them accessible to students, journalists, researchers and television fans around the world. This will be the first time users can watch and search these full uncut interviews online.” Clark and Michael Rosen who is the executive producer of the archive, are working closely with Google on the day-to-day management of the project.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
