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Goal in sight Coca Cola brings the World Cup Trophy home to India
MUMBAI: Football fever is about to fizz up in India quite literally. With the FIFA World Cup 2026 drawing closer, The Coca-cola Company is bringing the game’s ultimate symbol straight to Indian fans, as the FIFA World Cup Trophy Tour by Coca-cola lands in New Delhi and Guwahati this January.
From 10 to 13 January 2026, fans will get a rare chance to see the original FIFA World Cup Trophy up close, as part of a global tour building anticipation for what is set to be the biggest World Cup yet. The 2026 edition will span three host nations Canada, Mexico and the United States with more teams, more matches and more spectacle than ever before.
The Indian leg of the tour opens in New Delhi with a ceremonial FIFA Charter Landing on 10 January, marking the Trophy’s arrival with national pride and fanfare. On 11 January, the Trophy will be showcased at the NSIC Grounds in Okhla, where select fans will participate in an exclusive viewing experience. The celebration then moves east to Guwahati, where the Trophy will be displayed as part of a dedicated FIFA World Cup Trophy Exhibition.
Globally, the Trophy Tour will travel across 30 FIFA Member Associations, covering 75 stops and more than 150 days. Over five editions, the tour has already visited 182 of FIFA’s 211 member nations making this one of the most wide-reaching sporting showcases in the world.
Beyond the silverware, the India tour is designed as a full-scale fan festival. Visitors can expect football-themed engagement zones, freestyle showcases by professional freestylers, and culinary pop-ups celebrating regional Indian flavours, all culminating in Guwahati during the vibrant Magh Bihu festivities, blending football with culture, sound and food.
The tour will also carry a sustainability message. In India, it will be linked to Coca-cola’s #MaidaanSaaf initiative, which focuses on responsible waste management at high-footfall events. Both Delhi and Guwahati venues will feature staffed recycling stations, trained volunteers, temporary material recovery hubs and on-ground guidance aimed at minimising landfill waste and demonstrating cleaner ways to host large public gatherings.
Coca-cola’s association with FIFA dates back nearly five decades, with the brand serving as an official FIFA World Cup sponsor since 1978. Through its exclusive rights to the FIFA World Cup Trophy Tour by Coca-cola, the company continues to turn a global sporting spectacle into local, on-ground moments giving fans the chance to stand face-to-face with football’s most coveted prize, well before the first whistle of 2026.
