iWorld
Go Fun Yourself, says VOOT to all its #AsliFans
Mumbai: Voot is all set to add more fun and humour to your lives with its new VOOT Original ‘Go Fun Yourself on Voot’. Loaded with craziness and a slew of madcap challenges, the 10-episode series will feature the funniest videos India has seen. Whacky, eccentric, and goofy – the show that is sure to unleash your crazy side and set you rolling with laughter, is being hosted by the witty and feisty Kusha Kapila.
Every week, Kusha will throw a fun and exciting challenge at people and ask them to upload their videos on the Voot platform. The best videos will not only get featured on the show but will also get a chance to win exciting prizes as gratification. Apart from featuring funny videos, Kusha will also have celebrity guests appearing on the show performing the challenges with Kusha adding her own madness all through the show.
As a part of the first fun challenge, people have to create videos while having a conversation with inanimate objects around their homes. Kusha will select the ones she thinks are the funniest and provide entertaining commentary all through it, ensuring that Go Fun Yourself on Voot has India’s funniest videos together in one place.
Akash Banerji, business head – VOOT, AVoD, says: “Increasing engagement along with wholesome entertainment is our constant focus . User generated content is one of the most powerful tools for creating meaningful engagement with the audiences on digital platforms. With our upcoming show, Go Fun Yourself on Voot, we intend to take the level of engagement a notch higher by making the audience co-creators of our show. With the high decibel humour that our viewers are seeking, delivered by a versatile host like Kusha , we are certain that there will be an immediate connect between the show and the audience.”
Kusha Kapila comments about her association with the show, “When I was asked to be the host of Go Fun Yourself on Voot, I did not need to think twice. The concept of the show is extremely unique and entertaining. As a content creator myself, I have always believed that a healthy dose of fun and laughter can make you forget all your problems and worries. In times when we are stuck at home and are finding ways to cheer ourselves up, the show will keep you going and entertained with interesting and fun content. I am delighted to be a part of the show and looking forward to making the nation laugh out loud.”
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
