DTH
Gemporia TV hops on to Tata Sky platform
MUMBAI: India’s live jewellery shopping channel Gemporia TV has hopped on to the Tata Sky direct to home (DTH) platform.
The channel will be available on channel no. 155 in Tata Sky.
It may be recalled that Indiantelevision.com had reported earlier this month that the channel was eyeing revenue of Rs 60 – 100 crore by the end of 2016 and was looking at expanding its presence in the market by launching on Tata Sky. The shopping platform has been available on other DTH operators like Dish TV and Videocon d2h since September 2015.
With a market presence of 11 years in the UK, the channel has seen a rapid growth in the overall jewellery retail, and claims to achieve almost eight per cent market share of all hallmarked jewellery sold in the UK. The platform also claims to sell over nine million pieces worldwide all through e-commerce and television.
Gemporia TV co-founder Manuj Goyal said, “In India, we bring you these exquisite pieces, directly from our factories to your home, eliminating all middlemen, bringing the costs lower and at direct-to-home prices. We are enlivened with Gemporia’s expanded audience base of over 50 million homes with the launch on Tata Sky, one of the leading DTH providers in India. Our intention is to be available across DTH platforms and gradually move our presence on cable.”
He further added, “Our product size is constantly increasing to fit the business needs. The jewellery ranges from earrings to necklaces to charms to rings for women and men, in multiple styles. Our average item value has been Rs 4216. For Sterling Silver jewellery, our sweet spot is Rs 999. For Gold Jewellery, we have seen maximum sales in Rs 5000 to 8000 pricing category. Rings are currently 50 per cent of our sales, I guess as most retailers find it challenging to stock rings in different sizes. We keep a wide variety of gemstone jewellery – Rubies, Emeralds, Sapphires, Tanzanites, Pearls, Topaz, Opals, Amethyst, Citrines, Garnets, Onyxs, Tourmalines besides Diamonds. Our presence on Tata Sky brings a whole new audience with a completely different demographic. We are excited to see how these numbers will shift.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
