Connect with us

News Broadcasting

Future of FTA TV looking dim: A study

Published

on

MUMBAI: Worldwide free-to air (FTA) TV can easily survive for another ten years, but its future after that is not bright. This information was included in a report published by the organisation Research and Markets.

The report titled 2004 Digital and Interactive TV Industry Market report noted that FTA TV was so far behind in technology that in all probability it would not catch up with the other providers of entertainment and information. PCs, game computers, DVDs and even mobile phones will reach TV quality within this decade

In an increasingly digital and interactive media landscape, customer relations are essential. In most situations, FTA broadcasters don’t have any direct relationships with their customers. This means that the computer industry would slowly take over the TV momentum from the broadcasting industry.

Advertisement

Should video streaming on the net take off, advertisers would not hesitate to jump ship and the programming sources for the broadcasters will slowly start to dry up. Content for the next generation will be vastly different from that of the current generation of traditional TV viewers the report has predicted.

Of the three methods of delivery, cable, satellite and terrestrial broadcasting the report stated that while satellite is still the most widely used, cable is quickly catching up. During this decade cable is expected to play a far more significant role, and should become another access technology in the converging markets of telecommunications, broadcasting, Internet and e-commerce. On the other hand satellite will be restricted to TV where its strength lies.

The report stated that terrestrial TV was still floundering in outdated infrastructure and business models. There is no global standard, and developments especially in the US are not too promising. New technologies such as MHP are still several years away from large scale commercial deployment.

Advertisement

As far as the US is concerned, the advent of digital technology has not proved to be a saviour. This is because broadcasters are protecting their existing investments, and the high cost of HDTV is not seen by consumers as being worth the cost. As prices fall and people need to replace their sets digital TV will progressively replace analogue up to the mandated change-over dates.

Interactive TV initiatives date back to the late 1970s. However nothing much has happened since, despite a short revival of the idea around 1995 when the US industry was looking at video-on-demand services. The major problem was the inadequate capacity of their cable TV networks. However with the development of broadband around the globe the scenario has been changing. In India, Reliance is leading the charge in this arena with its promise of a Broadband Bharat.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

Published

on

MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

Advertisement

Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

Advertisement

Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds