From studio to stage Coke Studio Bharat goes live and turns up the volume

MUMBAI: Coke Studio is switching channels from screens to streets. This January, The Coca-cola Company is set to create a first-of-its-kind cultural moment as Coke Studio Bharat makes its live, public debut with Coke Studio Bharat Live in Delhi and Guwahati.

For the first time since its launch, Coke Studio Bharat will move beyond digital drops and streaming playlists into large-scale, on-ground showcases designed for music lovers. The new Live format brings together music, food and cultural expression, allowing audiences to step directly into the world they have so far only experienced through a screen.

Positioned squarely at India’s youth, the concerts aim to turn Coke Studio Bharat from a viewing experience into a shared one. Fans will watch artists perform under one roof, immersed in the soundscapes and stories that define the platform’s folk-meets-future identity.

Coca-Cola Inswa IMX lead Shantanu Gangane said the move was a natural evolution. After seasons of organic growth, the brand saw an opportunity to take its community beyond digital and into live, high-impact moments that celebrate India’s musical heritage, Coca-Cola-style.

At its core, Coke Studio Bharat has always drawn strength from local sounds regional dialects, folk traditions and indigenous instruments blended with contemporary styles. The LIVE edition extends that mission, bridging generations by introducing Gen Z audiences to India’s musical roots through collaborations that feel current, credible and deeply connected to place.

The Delhi showcase will feature Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaab, offering a mix of vocal mastery, indie storytelling and experimental depth.

Guwahati will host Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskey, bringing voices from the Northeast to the centre of a national cultural moment.

Artists across both cities echoed the sentiment that the Live format adds a new honesty to the music. Performing beyond the studio, they said, allows stories to breathe, connect and land differently when shared face-to-face with audiences who understand where the sound comes from.

Each performance is designed to retain its regional authenticity while travelling across geographies, reinforcing Coke Studio Bharat’s belief that India’s most powerful stories are rooted locally but resonate nationally.

More details on programming, on-ground experiences and artist-led content will be revealed closer to the concerts. For now, one thing is clear, Coke Studio Bharat is no longer just something you stream, it’s something you show up for.