Cable TV
Frodoh tunes into Cloudtv to amplify India’s connected ad landscape
MUMBAI: In a move set to reshape India’s connected TV (CTV) ad space, Frodoh, the fast-rising adtech innovator, has joined forces with Cloudtv, the country’s fastest-growing smart TV operating system, to bring sharper, data-led advertising experiences to millions of living rooms.
With over 12 million viewers across 250 TV brands, Cloudtv offers one of India’s largest smart TV footprints and now, through Frodoh’s programmatic expertise, that screen time could soon turn into prime ad time. The partnership promises to help brands bridge the widening gap between the broad reach of traditional television and the precision of digital campaigns.
“CTV advertising unifies fragmented audiences and brings brands closer to where viewers are most engaged on their smart TVs,” said Frodoh founder and CEO Russhabh R Thakkar. “Together with CloudTV, we’re setting the stage for advertisers to explore new levels of visibility and relevance.”
Echoing that vision, Cloudtv COO and co-founder Abhijeet Rajpurohit said, “Our mission is to redefine the CTV ad landscape in India. Partnering with Frodoh strengthens this mission by combining our OS ecosystem with their deep understanding of CTV demand.”
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
