New ad-tech layer unlocks revenue without interrupting OTT viewing
Chocolate major taps Frodoh for festive 3D connected TV push amid peak cricket viewership
Hygiene message plus smart CTV timing drives impact across 19 and 23 November peaks.
The fast-growing adtech player brings in a seasoned hand to sharpen strategy and scale across India
The adtech player partners Cloudtv OS to expand reach across 12 million smart TVs
