CTV-first framework will add high-attention ad placements without interrupting content
New ad-tech layer unlocks revenue without interrupting OTT viewing
Chocolate major taps Frodoh for festive 3D connected TV push amid peak cricket viewership
Hygiene message plus smart CTV timing drives impact across 19 and 23 November peaks.
The fast-growing adtech player brings in a seasoned hand to sharpen strategy and scale across India
