iWorld
Four out of every five readers look for festive offers in the newspaper
Mumbai: In the age of digital, consumers still look to The Times of India group publications for brand and sale offers re-iterating the fact that the print medium is still the best for discovery. And the festive season is no exception. With the stock markets at all-time high and many categories seeing healthy growth, brands are banking on the festive season to achieve their best performance of the year.
In its third edition, “Times Wishlist” was back this year asking the most important questions for the festive season. “Times Wishlist” is a one-of-a-kind campaign that asks consumers questions about their purchasing behaviour during the festive period.
This year was our most comprehensive analysis yet, with questions about not just what they want to buy but when they buy, where, and what sources influence their decisions. Emerging as the most popular choice, four out of five readers turn to newspapers for festive deals and offers and three in four prefer to shop in physical stores.
A whopping 56 per cent of readers are looking to buy consumer durables this year, while 48 per cent are in the market for mobile phones. 33 per cent of people looking to buy mobile phones, intend to spend over Rs. 40,000 on the same. More than half of the readers who want to buy a car are planning to spend more than Rs. 20 lakhs.
There is also a lot of excitement around the regional festivals, with around 69 per cent of readers in Kolkata looking forward to Durga Puja making festive purchases, while over 35 per cent in Ahmedabad will be shopping during Navratri.
It is now up to the brands to use these valuable insights to make their move, as there is a captive audience waiting.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
