GECs
Fortis brings ‘Mumbai ki Dhadkan’ on World Heart Day
MUMBAI: Fortis Healthcare Limited (Fortis), one of India’s largest private healthcare chains, dedicated the anthem Mumbai Ki Dhadkan, to the spirit of the Mumbaikars in tackling heart disease. The anthem has been specially created for Fortis by renowned singer-composer and guitarist Lesle Lewis on the occasion of World Heart day.
Mumbai ki Dhadkan – urges people to adopt a healthier lifestyle for a trouble free heart. The anthem will be promoted in Mumbai through several platforms and will be available for download on the microsite – www.mumbaikidhadkan.in. It will also be accessible on Saavn, YouTube and Facebook. In addition, Mumbai Ki Dhadkan CD’s will also be distributed free in colleges, gyms and clubs.
Fortis will organise a ‘World Heart Concert’ on 29 September on the occasion of the World Heart Day. Lesle Lewis will perform the Anthem live at the MMRDA grounds. Along with Lesle, 10-12 youth bands will also render their own compositions in support of the initiative. The youth bands are being chosen from college-wide promotions that Fortis is currently organising.
Fortis Healthcare regional director – east and west Varun Khanna said, “Music holds a special place in the hearts of people. We hope our musical anthem will serve as a powerful reminder for everyone to wake up to a healthy heart every day of the week. Using youth as the core of our initiative and with the help of colleges in Mumbai, we will hold awareness programs, conduct CPR training sessions and free cardiac check-up camps at all Fortis hospitals in Mumbai and Rotary Clubs over the next month. We hope our initiatives will not only motivate people to live a healthy lifestyle but will also equip them to handle emergency situations to save valuable lives.”
Notably, studies show that people though aware of heart attack as a deadly disease end up ignoring early diagnoses. More than 80 per cent of heart attacks turn fatal because patients do not receive immediate attention following visible signs of a heart attack. This raises the importance of medical help within the “Golden Hour” or the crucial sixty minutes following the first symptom that an attack is in progress.
Lesle Lewis said, “The connection between music and the heart is eternal. It gave me great pleasure to create the music that hopefully will make people listen to their hearts. I hope this unique initiative by Fortis Hospitals will strike the right chord with Mumbaikars in this drive to promote a healthy heart.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
