GECs
Formula One’s deal for Chinese site
MUMBAI: Sohu.com, which is a Chinese online media, communications, commerce and mobile value-added services company, and Formula One have signed a long-term agreement wherein Sohu will host and manage the official Formula 1 website in Chinese.
Besides introducing Chinese motor racing fans to the world of Formula One in their own language, the site will offer new business opportunities to Formula One associated companies. The official website signing ceremony precedes the inaugural 2004 Formula 1 Sinopec Chinese Grand Prix, which is scheduled to take place in Shanghai from today (24 September).
china.formula1.com will include daily news, official live timing with race commentary, photographic galleries featuring exclusive still TV images, specially-commissioned interviews and features, an interactive results archive, in-depth technical analysis, general information on the rules and history of Formula One and profiles on all the competing teams and drivers including all previous world champions.
The presentation of the new website will follow the creative style of the flagship English language site, formula1.com.
Sohu chairman and CEO Charles Zhang said, “Sohu aims to become the country’s preferred online platform for all fans, organisers and corporate advertisers involved in sport. At the same time, as the portal with the widest reach among China’s 80 million online users according to iResearch/Alexa for the past eight months, we offer the Formula One community prime Internet access to the affluent urban Internet users. They are the most likely people in China to embrace the world of motor racing.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
